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EU Urban Mobility Observatory
News article22 January 20212 min read

Norwegian shared mobility provider Bilkollektivet chooses MOQO - Environmentally friendly mobility concept with high growth potential

Bilkollektivet, Norway, currently has 603 cars in the capital Oslo and 15 cars in Stavanger, the fourth largest city in the country. The cooperative works in such a way that members become shareholders when they join the cooperative. They pay a monthly fee to use the car sharing service and otherwise pay only the fees per booking. Fuel and tolls are included.

The cooperative is not only successful in terms of growing membership and usage (40% in 2020) but also economically - in 2019 it returned profits of around €55,000 (NOK 618,000) on a turnover around €5.6 million (NOK 57.1 million). Sales increased by 15% and profit by 19%. For 2020, expected sales are around €6.76 million (NOK 70 million).

A convincing mobility concept with profitable figures and a strong position

The Bilkollektivet success story is set to go even further. Morten Munch-Olsen, CEO of Bilkollektivet, stated: "Our mission is to offer an alternative to owning a car and to enable mobility with a non-profit car-sharing service. Everything we generate as a non-profit organisation is dedicated to expanding the vehicle fleet and providing even more benefits for members." He characterises his co-op members as, 'people who have a genuine interest in reducing unnecessary journeys by car and the number of cars in the city.' 

Expanding the business model with the mobility service provider Digital Mobility Solutions

At the end of 2020, Bilkollektivet partnered with the Aachen-based mobility service provider Digital Mobility Solutions to use the innovative smart app MOQO. MOQO digitally maps all the processes necessary for shared mobility - both for the car-sharing provider and for the customer. This includes information about the availability of vehicles, registrations and driver's licence validations to booking requests and billing processes to services such as cleaning and recording damage or vehicle status. 

MOQO mobility software as a support for sustainable shared mobility models

The MOQO app has already been successfully established on the market: there are already around 120 projects using MOQO, and in 2020 user numbers for the app grew by 100% to more than 40,000 users across Europe. Dr Michael Minis, Managing Director of Digital Mobility Solutions, sees MOQO as a central software building block for shared mobility solutions: "With MOQO, shared mobility offers are easily customizable. They also work for large vehicle fleets - as will be the case in future with our partner Bilkollektivet in Norway. MOQO is ideal for mobility concepts that are designed for growth and profitability - for locally operating mobility initiatives as well as for municipal companies or internationally operating companies that have mobility as their business core."

Expansion plans: complete package "Bilkollektivet & MOQO" for the whole of Norway

MOQO has been available for Bilkollektivet to use from 18 January 2021. Bilkollektivet wants to offer the total package "cooperative car sharing with the MOQO app" to Norwegian municipalities not yet equipped for car sharing. Other regions are to be able to offer shared mobility themselves on a cooperative basis. Munch-Olsen stated: "We have proven that we have the right business model to deliver a compelling service at a reasonable price."



Publication date
22 January 2021
  • Shared mobility
  • Europe-wide