DyMon Webinar: Digitally-enabled behaviour change for sustainable mobility

When it comes to promoting sustainable mobility, local decision-makers (e.g. city representatives, transport planners and providers) have the choice between two options.

“Hard measures”, like introducing new policies, infrastructure, and bans, on their own are not always effective and cannot be implemented in every situation. Therefore, “soft measures”, behavioural interventions or “nudges” that operate without restrictions or bans, have risen to prominence as a viable complement to policy measures and to support mobility infrastructure usage.

In this webinar, they will be talking about soft measures in the form of digital tools that can help in changing mobility behaviour, like smartphone apps. Most people have encountered this concept before – through wearing a smartwatch right or having a smartphone app that helps with physical activity for example - this idea and understanding of digitally enabled behaviour change can be transferred to mobility.

For this, they will be talking about models of behaviour change that help us in a deeper understanding of human behaviour and how behavioural interventions and nudges can be built on them. Further, they will show how digital tools can help in shaping mobility behaviour and discuss best practice examples.

Learn more during the DyMoN webinar Digitally-enabled behaviour change for sustainable mobility on 7 December 2023 (14:00-15:00 CET).