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EU Urban Mobility Observatory
News article24 October 20182 min read

Transport Commissioner Bulc announces new European Coordinator for Road Safety

EU Transport Commissioner Violeta Bulc today announced the appointment of Matthew Baldwin as European Coordinator for Road Safety to help drive forward the new road safety strategy as set out  under the key actions in the Commission's third Mobility Package to modernise Europe's transport system in May 2018.  The role will involve the coordination of road safety efforts with Member States, the European Parliament, cities, regions and all stakeholders in the road safety community.

Commissioner Bulc said: "More than 25 000 deaths a year on our roads is unacceptable. The Commission is determined to cut deaths and serious injuries by half by 2030 and reach our Vision zero, i.e. zero deaths by 2050. The latest road safety figures show that progress is stagnating. Our aim with the new role of European Coordinator for Road Safety is to put road safety firmly back on the agenda of decision-makers and key organisations across the EU.  Matthew is a highly experienced European transport professional - I want him to be a resource to the whole road safety community, to listen to all ideas and concerns – and help us deliver the targets !"

Mr Baldwin commented: "It is a great honour to be entrusted with this important work. We want to intensify cooperation with the Member States and the whole road safety community to deliver the Safe System approach across Europe. Deaths and serious injuries are NOT the inevitable price we need to pay for our mobility.  I will focus relentlessly on results, on bringing down the death and serious injury numbers, because while the EU is the region with the safest roads in the world, we can and must do a lot better."

Matthew Baldwin will continue his role as Deputy Director General in DG MOVE, combining his new responsibility with work on sustainable urban mobility, and particular in relation to vulnerable road users such as pedestrians and cyclists in the coming era of connected, automated and autonomous mobility. 


In June 2017 the Transport Council reconfirmed the Commission's long term goal of zero fatalities in road transport by 2050. New interim targets to reduce both the number of road deaths and serious injuries by 50% between 2020 and 2030 were also set. Following the Council's request, the Commission proposed in May 2018 a common framework for road safety and a strategic action plan, based on the Safe System recommended globally by the World Health Organisation. Its overriding objective is to address the causes of deaths and serious injuries in road crashes/accidents in an integrated way, building layers of protection that ensure that, if one element fails, another will compensate – so for example, focusing on ensuring vehicles and infrastructure are as safe as possible, and tackling excessive speed.  

More information on Matthew Baldwin

Matthew Baldwin has been Deputy Director-General of the European Commission's Directorate-General for Transport and Mobility since 2016. Previously he worked in the Cabinets of Commissioner Pascal Lamy, President Jose Manuel Barroso and Commissioner Jonathan Hill. He is 55 years old and a UK national. His interest in road safety goes back to 1985, when he worked for the UK Parliamentary Advisory Council for Transport Safety on issues such as compulsory front seat belt legislation in the UK. 

Speech of Matthew Baldwin - Thematic Conference on Road Safety

Press release first published on 2/10/18



Publication date
24 October 2018
  • Mobility management
  • Policy and research
  • Europe-wide